Screencast Project

Nike is a multi-billion company that has established its brand successful through various mediums to reach the masses.  Nike continues to lead in the variety of men’s and women’s footwear, accessories, and outerwear.   Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse.

Article 1: Nike has dominated the social network world in various ways to keep up with their consumers.  Nike has started its own social media for runners using the Nike + products.  This social network has achieved success and it enables runners to keep track of running records and health stats. One of the features is the ability to challenge friends, along with other features. Nike join Youtube and Myspace around the 2006 World Cup and it was one of the largest brand communities at that time.

Article 2: Nike kick off a social media competition during the NBA play-offs. Nike turned over its Nike Basketball webpage to epic, a data viz app, that calculated the number of tweets each Nike-sponsored basketball players received per hour.  There was also a link for “kicks” for fans that were interested in what kind of shoes the players wore during the game.  Also, fans could become consumers by purchasing a pair of shoes off of the website.

Article 3:  This article discusses how the brand Nike was affected during Tiger Woods personal life issues. Also, this article shows the different stats of the number of tweets concerning Tiger Woods and Nike.  “The volume of discussion about Nike and Tiger Woods climbed dramatically after news of the first alleged affair broke,” says the article.

Article 4: Nike launched a new ad campaign called the “The Chosen One” and incorporated social media into it. The ad features skateboarding, BMX, surfing and snowboarding taped at night.  This ad sparked Nike to have a contest on Facebook where crews of four create the best video.  One of the prizes is a $10,000 for each winning crew member, sports themed vacations, all accompanied by a professional film crew to capture the footage.

 Article 5: This article discusses the link between Twitter and the RVSP options for fans to buy the new Air Jordan Concord and the Foamposite “Galaxy”. Nike shoes fan had the opportunity for a RSVP announcement that they will ban in-store midnight releases and suggested to retailers that a raffle/lottery system can help eliminate any camping for a sneaker ahead of the release.  Then the article goes on to talk about the rules and regulations of this contest. 

Conclusion:

Based on Nike's use of social media their future is bright.  They continue to engage with their fans using Facebook and Twitter updating them on the latest happenings.  I think wherever there is a new social media opportunity Nike will be there. For Nike the possibilities are endless!

Sample Screen cast

My sample screen cast that I choose is "How to delete Cookies from your computer." I selected this screen cast because it is very important to remove cookies from your computer every so often. Having several cookies on your computer causes it to run slow. You should delete third party cookies. These are the cookies that are not set by the original site that you plan to visit.  The third party site wishes to tract usage and other aspects of your browsing. I think it is easier to describe how to do something on a screen cast because it is a visual and someone could do the same clicks while watching the screen cast.  This allows the audience to view what to click next. I think online activity in written format is not easy for everyone to comprehend. The words are technical, and with the screen cast the viewer is able to see what is actually being done.

Like Us On Facebook: Strike Out Bowling Alley Fan Page

My Facebook page is entitled "Strike Out Bowling Alley". I created this fiction fan page because I am interested in seeing a bowling alley in the city of Carrollton.  The city of Carrollton has a shopping plaza, a downtown centre, a movie theater, and tons of resturanrants but does not have a bowling alley.  You would think in a up and coming college town there would be more fun and entertainment places and there isn't. I choose to do this fanpage because I enjoy bowling and would like for Carrollton to have a bowling alley.

My Favorite YouTube Video

This is my favorite YouTube video.  This is a flash mob video performance by Toderick Hall in a Target store. Toderick Hall is a hardworking artist that performs songs he has written about different restaurants. He is also a amazing singer, however he was rejected by American Idol competition and he wrote a song expressing his interest in the television show Glee but was rejected as well. I also like this video because it is a great flash mob routine and they are dancing to one of my favorite Beyonce song, "End of Time." Not only do I enjoy this video for Toderick and his dancers mere talent, but because he is a hard working artist that is persistent in pursuing his dreams. Check it out!

My Favorite Website

My favorite website is Eurweb. This is Lee Bailey's Electronic Urban Report.It's a website dedicated to urban news! It's basically the source for urban entertainment, sports, politics, and opinion. This website also focuses on hard news, entertainment, a section for multimedia, and different national events. I log onto this website to find the latest happenings.

Introduction

Hello everyone! My name is Danielle Jackson and I'm from Atlanta, Ga. I was born there and lived there my whole life. I'm a studious junior at the University of West Georgia. My major is Mass Communications and my minor is Marketing. My career interest includes becoming a seasoned broadcast journalist and a producer.  The social media networks that I use are Facebook and Twitter. In the near future, I am interested in joining LinkedIn.