Nike is a multi-billion company that has established its brand successful through various mediums to reach the masses. Nike continues to lead in the variety of men’s and women’s footwear, accessories, and outerwear. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse.
Article 1: Nike has dominated the social network world in various ways to keep up with their consumers. Nike has started its own social media for runners using the Nike + products. This social network has achieved success and it enables runners to keep track of running records and health stats. One of the features is the ability to challenge friends, along with other features. Nike join Youtube and Myspace around the 2006 World Cup and it was one of the largest brand communities at that time.
Article 2: Nike kick off a social media competition during the NBA play-offs. Nike turned over its Nike Basketball webpage to epic, a data viz app, that calculated the number of tweets each Nike-sponsored basketball players received per hour. There was also a link for “kicks” for fans that were interested in what kind of shoes the players wore during the game. Also, fans could become consumers by purchasing a pair of shoes off of the website.
Article 3: This article discusses how the brand Nike was affected during Tiger Woods personal life issues. Also, this article shows the different stats of the number of tweets concerning Tiger Woods and Nike. “The volume of discussion about Nike and Tiger Woods climbed dramatically after news of the first alleged affair broke,” says the article.
Article 4: Nike launched a new ad campaign called the “The Chosen One” and incorporated social media into it. The ad features skateboarding, BMX, surfing and snowboarding taped at night. This ad sparked Nike to have a contest on Facebook where crews of four create the best video. One of the prizes is a $10,000 for each winning crew member, sports themed vacations, all accompanied by a professional film crew to capture the footage.
Article 5: This article discusses the link between Twitter and the RVSP options for fans to buy the new Air Jordan Concord and the Foamposite “Galaxy”. Nike shoes fan had the opportunity for a RSVP announcement that they will ban in-store midnight releases and suggested to retailers that a raffle/lottery system can help eliminate any camping for a sneaker ahead of the release. Then the article goes on to talk about the rules and regulations of this contest.
Conclusion:
Based on Nike's use of social media their future is bright. They continue to engage with their fans using Facebook and Twitter updating them on the latest happenings. I think wherever there is a new social media opportunity Nike will be there. For Nike the possibilities are endless!
